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EMARKETER

Global Media Intelligence 2024: Canada

Report by Paul Briggs  |  Oct 30, 2024

The Global Media Intelligence Report 2024

A Deep Dive Into Consumer Media Habits Across 49 Markets

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Table of Contents
What’s Inside
Canada in Perspective
Chart Overview
Media Gallery
About This Report
Media habits in Canada have changed, favoring digital across all formats. The GMI report for Canada is a single source for quantifying the pace of change in time spent with media, media adoption, and device ownership.
Topics
Media Consumption
Canada
Table of Contents
What’s Inside
Canada in Perspective
Chart Overview
Media Gallery

What’s Inside

The Canada coverage in the Global Media Intelligence (GMI) Report includes poll results from internet user respondents in H1 2024 conducted by GWI. Click here to view the charts for these metrics:

  • Average time spent with media 
  • Video-on-demand (VOD) viewers 
  • Social media/messaging users 
  • Digital audio listeners 
  • TV viewers 
  • Traditional media users 
  • Vlog/influencer viewers 
  • Creator/influencer membership site users 
  • Device ownership 
  • Smart TV owners 
  • Smartphone and tablet owners 

Canada in Perspective

Media consumption in Canada trails the US on most measures: average daily time spent with media, adoption rates for key activities, and device ownership. However, Canada is in line with global norms for many media activities.

Canada ranked highly (No. 13 of the 49 countries tracked) in per capita GDP, according to International Monetary Fund (IMF) 2024 rankings. As such, media habits generally favor digital device ownership and adoption of associated services.

authors

Paul Briggs

Contributors

Vladimir de Leon
Chart Editor
Donte Gibson
Senior Charts Editor
Penelope Lin
Director, Data Visualization
Jennifer Pearson
VP, Research
Ana Sazon
Chart Editor
Heather Sprung
Senior Editor
Sakina Thanawala
Copy Editor
Matt Torpey
Senior Chart Editor
Johann Valderrama
Chart Editor
Emman Velasco
Chart Editor
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