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EMARKETER

Global Media Intelligence 2024: South and Southeast Asia

Report by Paul Briggs  |  Oct 30, 2024

The Global Media Intelligence Report 2024

A Deep Dive Into Consumer Media Habits Across 49 Markets

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Table of Contents
What’s Inside
South and Southeast Asia in Perspective
India
Indonesia
Malaysia
Philippines
Singapore
Thailand
Vietnam
Chart Overview by Country
Media Gallery
About This Report
How time spent with media, device ownership, and media adoption stacks up in South and Southeast Asia.
Topics
Media Consumption
Southeast Asia
Table of Contents
What’s Inside
South and Southeast Asia in Perspective
India
Indonesia
Malaysia
Philippines
Singapore
Thailand
Vietnam
Chart Overview by Country
Media Gallery

What’s Inside

The South and Southeast Asia region of the Global Media Intelligence (GMI) Report includes poll results from India, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The polling was conducted by consumer research firm GWI in H1 2024. Click each link to view charts displaying the following metrics:

  • Average time spent with media
  • Video-on-demand viewers
  • Social media/messaging users
  • Digital audio listeners
  • TV viewers
  • Traditional media users
  • Vlog/influencer viewers
  • Creator/influencer membership site users
  • Device ownership
  • Smart TV owners
  • Smartphone and tablet owners

South and Southeast Asia in Perspective

Device ownership in South and Southeast Asia lags many regions globally. It ranked last in ownership of tablets, game consoles, smart TVs, and desktop/laptop devices, and second to last in smart home products and smart wristbands.

Ownership of nice-to-have digital devices is directly related to a country’s relative wealth. Four of the bottom five countries (out of 49 in the GMI Report) in the International Monetary Fund’s (IMF) country ranking in terms of GDP per capita are in South and Southeast Asia.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

1chart

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. What’s Inside
  2. South and Southeast Asia in Perspective
  3. India
  4. Indonesia
  1. Malaysia
  2. Philippines
  3. Singapore
  4. Thailand
  1. Vietnam
  2. Chart Overview by Country
  3. Media Gallery

Charts in This Report

How the World Spends Its Time With Media (hrs:mins spent per day among internet users worldwide, by region, 2024)

authors

Paul Briggs

Contributors

Man-Chung Cheung
Vladimir de Leon
Chart Editor
Donte Gibson
Senior Charts Editor
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Naomi Rebuelta
Copy Editor
Ana Sazon
Chart Editor
Heather Sprung
Senior Editor
Matt Torpey
Senior Chart Editor
Johann Valderrama
Chart Editor
Emman Velasco
Chart Editor
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