Global Media Intelligence 2021: Colombia

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Noteworthy in 2021

Audiences for radio and print media may be declining in Colombia, but remain robust by global standards.

  • More than half (53.6%) of internet users in Colombia ages 16 to 64 had read a print newspaper in the month prior to polling in Q1 2021. A similar share (53.1%) had read a print magazine in that period. In both cases, readership remained high compared with many other countries surveyed.
  • Nearly three-quarters (73.1%) of respondents were monthly radio listeners. As with print media, consumption was most common in older age brackets and in higher-income households.

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authors

Karin von Abrams

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Anam Baig
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Joanne DiCamillo
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Donte Gibson
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Magenta Fox
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Hilary Rengert
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Amanda Silvestri
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Ali Young
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