Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Global Media Intelligence 2021: Spain

Noteworthy in 2021

PC and tablet ownership declined, but internet users spent more time with these devices than with their phones.

  • Almost 98% of internet users owned a smartphone in H1 2021—a share essentially unchanged since 2019. Meanwhile, PC ownership declined by more than 2 percentage points year over year, to 82.3%. Tablet penetration also fell very slightly, to 58.2%. As in previous years, females were marginally more likely than males to own a tablet or smartphone; ownership of desktops and laptops was roughly equal in both groups. In addition, PC penetration was notably low among those ages 16 to 34 and in lower-income households.
  • Larger screens still claimed a longer period of time each day. Internet users spent an average of 3 hours, 29 minutes (3:29) with desktops, laptops, and tablets in H1 2021, compared with 2:49 daily for mobile devices. Both values rose from last year, but PCs/tablets registered a bigger increase.

authors

Karin von Abrams

Contributors

Anam Baig
Senior Editor
Joanne DiCamillo
Magenta Fox
Senior Chart Editor
Donte Gibson
Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor
Ali Young
Research Editor
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+