Global Media Intelligence 2020: Romania

Global Media Intelligence 2020: Romania

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Key Features

Internet users in Romania spent 4 hours daily on PCs and tablets in H1 2020—but that figure fell from last year, as mobile time has increased.

  • Some 96.3% of internet users in Romania ages 16 to 64 owned a smartphone in H1 2020, according to GlobalWebIndex. Penetration was greatest among respondents in affluent homes and lowest among those ages 55 to 64—but these variations were minor.
  • Ownership of desktop and laptop PCs was also high, at 86.8%. Tablets had suffered some attrition, however; 41.1% of internet users owned one in H1 2020, compared with 45.2% in H1 2019. Tablet ownership fell most dramatically among the youngest respondents (ages 16 to 24).
  • PCs and tablets captured the largest single slice of internet users’ media time, at an average 4 hours (4:00) daily in H1 2020, compared with 4:20 in H1 2019. Mobile devices accounted for 3:36—15 minutes more than last year.
  • Social networking contributes hugely to time spent on both small- and large-screen devices. Some 89.1% of respondents in Romania had visited social platforms in the month prior to polling in 2020, spending 2:21 per day, on average.

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authors

Karin von Abrams

Contributors

Anam Baig
Senior Editor
Joanne DiCamillo
Donte Gibson
Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Magenta Ranero
Senior Chart Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor