Print media faces a steep decline in Russia, but traditional radio audiences have proven more loyal.
Last year, Russia recorded low print readership rates, according to GlobalWebIndex/Publicis Media, and those values continue to slide dramatically. Just 37.1% of internet users ages 16 to 64 had read a print newspaper in the month prior to polling in Q1 2020, and 35.0% had read a print magazine. Penetration of both was higher among respondents ages 35 and older and in affluent homes.
Overall, internet users in Russia spent an average of 36 minutes daily reading online press in H1 2020—more than double the 15 minutes spent each day with print press titles. The disparity between digital and print press continues to be among the starkest seen in any country surveyed.
Penetration of broadcast radio fell by just 1 percentage point year over year (YoY); for the first time, fewer than 60% of internet users had listened to live radio in the prior month.