Global Media Intelligence 2020: Taiwan

Report by Karin von Abrams  |  Oct 15, 2020

The Global Media Intelligence Report 2020

A Reference Guide to Consumers’ Media Use in 42 Countries

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Media Consumption
Taiwan

Taiwan

Key Features

Ownership of most digital devices grew in H1 2019. For H1 2020, that pattern is reversing in some cases.

  • Smartphone ownership was effectively universal in Taiwan this year, as 98.2% of internet users ages 16 to 64 owned an advanced handset according to GlobalWebIndex. However, PCs and tablets were less widespread in H1 2020; the shares of respondents owning each device fell to 74.7% and 39.8%, respectively.
  • Daily media time is shifting toward mobile, too. In H1 2019, average time spent with PCs and tablets was almost 30 minutes more than mobile. In 2020, PCs and tablets still claimed more time, but the gap had narrowed to 10 minutes. Mobile time totaled 3 hours, 44 minutes (3:44), while PC time stood at 3:54.
  • Smart TV ownership in Taiwan dropped by 3.5 percentage points between H1 2019 and H1 2020, to 22.7%.

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authors

Karin von Abrams

Contributors

Anam Baig
Senior Editor
Joanne DiCamillo
Donte Gibson
Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Magenta Ranero
Senior Chart Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor

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