Digital devices are well established in Poland, but traditional media habits are remarkably persistent.
Desktop and laptop computers were relatively widespread in Poland before the emergence of smartphones, and PC ownership has remained high, at 88.9% of internet users in H1 2019, according to GlobalWebIndex.
Smartphone ownership had risen to 95.3%, compared with 93.3% in H1 2018. About half of internet users ages 16 to 64 also owned a tablet, including 60.9% of those in the most affluent households.
PCs and tablets still claimed far more of internet users’ time, at an average 3 hours, 41 minutes (3:41) per day; mobile activities accounted for an average of 2:43.
About two-thirds (65.8%) of internet users polled in Q1 2019 had read a print newspaper in the prior month, while 67.2% had read a print magazine.
As in 2018, internet users in the lowest-income homes were least likely to consume any traditional media.
Poland’s internet users have responded quite warmly to smartwatches, as 12.0% of those polled in H1 2019 said they owned one. Adults ages 25 to 34, and those in the top 25% of households (ranked by income) were most likely to be smartwatch owners.
By contrast, most other smart devices have made little headway in Poland. In H1 2019, smart wristbands, smart-home products and virtual reality (VR) headsets all registered less than 8.0% ownership.