Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Global Media Intelligence 2019: New Zealand

Key Features

PCs and tablets still claim the lion’s share of daily time spent, but mobile and other digital behaviors are spreading.

  • Like many advanced economies with a comfortable standard of living, New Zealand posts high penetration of desktops and laptops, even as smartphones have come to rule the device landscape. In H1 2019, 94.3% of internet users ages 16 to 64 owned a smartphone, according to GlobalWebIndex, but PC ownership remained high at 84.0%. Almost half (48.6%) of those polled had a tablet as well. Feature phone penetration had dropped below 6%.
  • Larger-screen devices accounted for substantially more media time, too. Taken together, activities on desktops, laptops and tablets consumed an average of 3 hours, 38 minutes (3:38) per day in H1 2019, compared with 2:32 spent on mobile phones.
  • Live TV viewing is less widespread in New Zealand than in most comparable countries—73.4% of respondents said they had watched broadcast TV in the prior month. That’s partly because large numbers of internet users were watching broadcasters’ catch-up services (62.2%) or a subscription video-on-demand (SVOD) service such as Netflix (70.1%). In other words, SVOD usage is on track to close the gap with broadcast TV within the next year or so.
  • In total, 85.5% of internet users had streamed some type of video content via digital platforms in the prior month. In the 16-to-34 age bracket, about 92% had done so. In fact, all forms of digital video consumption were appreciably more common among younger respondents and those who were most affluent.
  • Despite this, time spent with broadcast TV is still well ahead in New Zealand, at an average of 1:53 per day, compared with 1:08 spent with online TV and streamed video content. The gap between digital and traditional time spent with audio is less pronounced. In H1 2019 respondents spent an average of 1:15 daily with broadcast radio, vs. 1:06 with streaming music. Time spent on social media was higher, at 1:47 daily. (GlobalWebIndex includes YouTube in its social category, and this tends to boost both reach and time spent for social media overall.)

authors

Karin von Abrams

Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
Schedule a Demo