Global Media Intelligence 2019: Saudi Arabia

Global Media Intelligence 2019: Saudi Arabia

Share

Key Features

Survey data for Saudi Arabia amply confirms the device habits of a population largely dominated by affluent males.

  • Smartphone penetration was way ahead of PC penetration in Saudi Arabia in H1 2018, according to GlobalWebIndex. That pattern persisted in 2019, when 98.9% of internet users ages 16 to 64 owned a smartphone, and 55.1% owned a desktop or laptop. Penetration of both had risen year over year.
  • Close to one-third (32.7%) of respondents owned a tablet, with females and those living in urban areas more likely to use that device. Penetration was also far higher among respondents in the top 10% of homes, ranked by income, at 57.2%.
  • The level of smart TV ownership was virtually identical to that of tablets in H1 2019, at 32.9%. Like tablets, smart TVs were also found more often in affluent households.
  • Smartwatches have taken off in Saudi Arabia to some extent since last year, when penetration was below 10%. As of 2019, over 14% of internet users polled owned a smartwatch; predictably, that share was higher among younger respondents, city dwellers and the most affluent. (Of the internet users in the top 10% of households, ranked by income, 30.9% owned a smartwatch.)
  • Perhaps surprisingly, just 7.4% of internet users polled owned a smart-home product—though ownership reached double digits among internet users in affluent households.

Read This With eMarketer Pro

authors

Karin von Abrams

Contributors

Joanne DiCamillo
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Stephanie Meyer
Senior Production Artist
Heather Price
Deputy Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor