Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Global Media Intelligence 2019: Singapore

Key Features

Like Hong Kong, Singapore is a small, densely populated and relatively affluent market where the dominance of digital media has been consolidated.

  • Smartphones are the leading digital device in Singapore and continue to increase their lead over PCs. According to GlobalWebIndex, 98.3% of internet users ages 16 to 64 owned an advanced handset in H1 2019, compared with 78.1% who owned a desktop or laptop.
  • Tablets, owned by 47.2% of internet users in Singapore, were found most often among affluent and older individuals, per GlobalWebIndex.
  • When looking at time spent with media, internet users spent 4 hours (4:00) daily with desktops, laptops and tablets in H1 2019—and a further 3:12 with mobile, on average.
  • Social networking accounted for the third-highest amount of media time each day, at an average of 2:13. Just over 87% of internet users polled had visited social sites or apps in the prior month. (It should be noted that GlobalWebIndex includes YouTube in its social network category, which tends to raise both the level of engagement and the time spent with social media overall.)
  • Smart TV penetration increased from 42.4% in H1 2018 to 46.0% in H1 2019, according to GlobalWebIndex. That’s in keeping with consumers in Singapore starting to shift away from traditional TV viewing to digital alternatives. More than 77% of internet users had watched broadcast TV in the previous month, yet 53.5% had viewed TV shows via broadcasters’ catch-up or on-demand services. Importantly, almost as many (52.2%) had watched subscription video-on-demand (SVOD) available through providers such as Netflix. In total, more than eight in 10 (80.9%) respondents had streamed video of some kind—surpassing the share of live TV viewers. On the other hand, online TV and video occupied just 1:03 per day, on average, compared with 1:31 devoted to broadcast TV.
  • Streaming music is also widespread among internet users in Singapore. Nearly 63% said they had accessed music or other audio content via digital platforms in the prior month. Respondents ages 16 to 24 and 25 to 34 posted response rates well above average for this metric, at 89.0% and 74.9%, respectively.
  • Meanwhile, consumption of traditional media—including broadcast radio, print newspapers and print magazines—is increasingly concentrated among older respondents.

authors

Karin von Abrams

Contributors

Joanne DiCamillo
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Stephanie Meyer
Senior Production Artist
Heather Price
Deputy Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client