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By ProductEMARKETER PRO+EM Advisory AI Visibility Index

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

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Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

March 12, 2026

Social Platform Used Most Often According to US Social Media Users, by Age, Jan 2026 (% of respondents in each group)

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Chart Title

Social Platform Used Most Often According to US Social Media Users, by Age, Jan 2026 (% of respondents in each group)

Publication Date

March 12, 2026

Sources

Source information is only available to PRO subscribers.

Topics

Social Media Users Teens Adults Generation X Generation Z Millennials Baby Boomers Seniors United States

Social Platform Used Most Often According to US Social Media Users, by Age, Jan 2026 (% of respondents in each group) | EMARKETER