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Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

September 26, 2025

Traditional Ad Channel Growth Estimates Are Worsening due to Measurement Challenges

Featured In

Ad Measurement Trends H2 2025

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Chart Title

Traditional Ad Channel Growth Estimates Are Worsening due to Measurement Challenges

Publication Date

September 26, 2025

Sources

Source information is only available to PRO subscribers.

Featured In

Ad Measurement Trends H2 2025

Topics

Total Media Ad Spending Search Ad Spending Social Media Ad Spending Digital Display Ad Spending Video Games TV Ad Spending United States