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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

August 14, 2025

Average Time Spent per Day Watching Live TV Among US Adult TV Viewers, by Generation, May 2025 (% of respondents)

Average Time Spent per Day Watching Live TV Among US Adult TV Viewers, by Generation, May 2025 (% of respondents)

Featured In

Live TV goes programmatic with Magnite’s new scheduler toolDisney sells out Oscars ad inventory amid surging live event demand

Chart Title

Average Time Spent per Day Watching Live TV Among US Adult TV Viewers, by Generation, May 2025 (% of respondents)

Publication Date

August 14, 2025

Sources

Source information is only available to PRO subscribers.

Featured In

Live TV goes programmatic with Magnite’s new scheduler toolDisney sells out Oscars ad inventory amid surging live event demand
Topics
TVSeniorsBaby BoomersAdultsGeneration XMillennialsTime Spent with MediaGeneration ZUnited States
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