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January 24, 2022
US TV Viewers Who Feel the Number of Ads They See Is Reasonable, by Service, Dec 2021 (% of respondents)
Methodology
Data is from January 2022 Hub Research report titled "TV Advertising: Fact vs. Fiction, Wave 2." A US Census-balanced sample of 3,038 US teens and adults ages 14-74 were surveyed online during December 2021. All respondents watched at least one hour of TV per week.