May 28, 2021

Social Buyers in China, 2019-2024 (millions, % change, and % of internet users)


Includes products or services ordered by buying directly on the social platform or through clicking links on the social network that leads to the retailer's product page with an immediate purchase option (e.g., WeChat Mini Programs, etc.). Also includes transactions that were agreed on social ... platforms initially but payment took place elsewhere, such as PayPal (e.g., C2C transactions on WeChat Pay).More


Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, company releases and demographic adoption trends.