December 1, 2020

US Companies Using Digital Attribution Models, 2019-2022 (% of total)

Note

This chart includes eMarketer's estimates of the share of digital marketers using some form of revenue attribution for digital marketing channels, and the share using some form of multichannel attribution.

Methodology

Estimates are based on the analysis of survey and tracking data from various research firms and industry-specific adoption trends of digital marketing tools.