December 1, 2020

Total Retail* vs. Retail Ecommerce** Sales Growth in China, 2020-2024 (% change)


eMarketer benchmarks its China total retail sales figures against the National Bureau of Statistics China, for which the last full year measured was 2018.


Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.