April 30, 2020

How Often Do US Smart Speaker Owners Use Voice Assistants via Smartphone? (% of respondents, May 2019 & April 2020)


Data is from the April 2020 National Public Radio (NPR) and Edison Research "Smart Audio Report." 1,660 US internet users ages 18+ were surveyed online during March 31-April 1, 2020. Field work for this survey began 20 days after COVID-19 was declared a pandemic by the World Health Organization. Of the respondents, 815 own a smart speaker, 428 do not own a smart speaker but use voice assistants on other devices and 417 do not use voice assistants on any device. In addition, ethnographic interviews were conducted during February 2020 in Denver, CO, Kansas City, MO and Orlando, FL.