March 26, 2020

US Agency and Brand Buy-Side Decision-Makers Who Plan to Change Select Advertising Messaging Strategies due to the Coronavirus, by Marketing Strategy, March 2020 (% of respondents in each group)


Agency and brand buy-side decision-makers were asked the type of advertising messaging strategy changes that will be make by their organization as a result of Coronavirus. Messaging strategies include mission-based marketing, cause-related marketing, brand equity and performance marketing.