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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
March 26, 2020
US Agency and Brand Buy-Side Decision-Makers Who Plan to Change Select Advertising Messaging Strategies due to the Coronavirus, by Marketing Strategy, March 2020 (% of respondents in each group)
Description
Agency and brand buy-side decision-makers were asked the type of advertising messaging strategy changes that will be make by their organization as a result of Coronavirus. Messaging strategies include mission-based marketing, cause-related marketing, brand equity and performance marketing.Featured In
B2B Best Practices in a COVID-19 WorldTravel in Times of COVID-19Social Media Advertising in Q2 2020 and BeyondAnalyst Take: How the Coronavirus Will Change Our US Digital Video Ad Spending ForecastAnalyst Take: How the Coronavirus Will Change Our US Digital Display Ad Spending ForecastInfluencer Marketing in the Age of COVID-19TV and Digital Video Measurement 2020Chart Title
US Agency and Brand Buy-Side Decision-Makers Who Plan to Change Select Advertising Messaging Strategies due to the Coronavirus, by Marketing Strategy, March 2020 (% of respondents in each group)Publication Date
March 26, 2020
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