ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Search engines reign, but social has standing in Latin America

Article |
 Jul 14, 2025

Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy

Article |
 Jul 14, 2025

Why commerce media networks have grown so quickly

Article |
 Jul 14, 2025

Levi Strauss streamlines product assortment to maximize profits amid uncertainty

Article |
 Jul 14, 2025

Google acqui-hires Windsurf to boost AI coding amid tech talent war

Article |
 Jul 14, 2025

Powerful but toxic: Why marketers might skip Grok despite AI edge

Article |
 Jul 14, 2025

CTAs lead the way in email engagement tactics

Article |
 Jul 11, 2025

SNAP cuts in Trump’s “big, beautiful bill” could shake up grocery

Article |
 Jul 11, 2025

Marketers stick with TikTok Shop despite its uncertain future

Article |
 Jul 11, 2025

Faster drug approvals are possible with global price concessions, FDA chief says

Article |
 Jul 11, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
Already have a subscription?Sign In

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Get a Demo
February 1, 2020

US Digital Political Ad Revenue Share, by Company, 2019/2020 (% of total digital political ad spending)

Description

This chart shows eMarketer's estimate of the share of total political digital ad revenues attributed to Facebook, Google and other platforms for the 2018/2019 political cycle.

Note

Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; ... Facebook figures include Instagram; Google figures include YouTube.More

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Featured In

Facebook Dominates 2019/2020 Political Ad Spending

Sources

eMarketer

Chart Title

US Digital Political Ad Revenue Share, by Company, 2019/2020 (% of total digital political ad spending)

Publication Date

February 1, 2020

Sources

eMarketer

Featured In

Facebook Dominates 2019/2020 Political Ad Spending
Topics
Digital Ad SpendingPoliticsUnited States

Daily News

Traditional TV still dominates daily media time
Article
Traditional TV still dominates daily media time
Ferrero rethinks its portfolio as grocery consumption habits shift
Article
Ferrero rethinks its portfolio as grocery consumption habits shift
Prime Day 2025: Shoppers gear up for bigger buys and longer browsing
Article
Prime Day 2025: Shoppers gear up for bigger buys and longer browsing
Measurement challenges impede influencer marketing growth
Article
Measurement challenges impede influencer marketing growth
IAB's new framework seeks to make game advertising easy
Article
IAB's new framework seeks to make game advertising easy
Marketers stick with TikTok Shop despite its uncertain future
Article
Marketers stick with TikTok Shop despite its uncertain future
Starbucks looks to appeal to health-conscious consumers
Article
Starbucks looks to appeal to health-conscious consumers
Gen Z's affinity for store brands creates an opportunity for grocers
Article
Gen Z's affinity for store brands creates an opportunity for grocers
Walmart's winning formula: How the retail giant stays ahead at 63
Article
Walmart's winning formula: How the retail giant stays ahead at 63
CTAs lead the way in email engagement tactics
Article
CTAs lead the way in email engagement tactics
Consumers grow more reliant on delivery platforms
Article
Consumers grow more reliant on delivery platforms
Google’s Gemini goes global as Samsung’s AI engine for phones and wearables
Article
Google’s Gemini goes global as Samsung’s AI engine for phones and wearables
Shopify integration could turn ChatGPT into a shopping tool, per report
Article
Shopify integration could turn ChatGPT into a shopping tool, per report
AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The Banking & Payments Show
Audio
AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The ...
AI chatbots are streamlining customer engagement, while creating new challenges
Article
AI chatbots are streamlining customer engagement, while creating new challenges

Latest Reports

Social Video 2025
Report
Social Video 2025
Social Search Usage and Trends 2025
Report
Social Search Usage and Trends 2025
Worldwide Social Network Users Forecast 2025
Report
Worldwide Social Network Users Forecast 2025
Infopack: France 2025
Report
Infopack: France 2025
D2C Ecommerce 2025
Report
D2C Ecommerce 2025
Asia-Pacific Social Network Users 2025
Report
Asia-Pacific Social Network Users 2025
Black Consumers’ Digital Habits 2025
Report
Black Consumers’ Digital Habits 2025
10 Best Practices for B2B Event Marketing 2025
Report
10 Best Practices for B2B Event Marketing 2025
Retail and Ecommerce Sales Benchmarks: Q2 2025
Report
Retail and Ecommerce Sales Benchmarks: Q2 2025
Infopack: Germany 2025
Report
Infopack: Germany 2025
The State of Germany Fashion Ecommerce 2025
Report
The State of Germany Fashion Ecommerce 2025
US TikTok Usage and Time Spent 2025
Report
US TikTok Usage and Time Spent 2025
Retail & Ecommerce Earnings Q1 2025
Report
Retail & Ecommerce Earnings Q1 2025
US Life Insurance Trends 2025
Report
US Life Insurance Trends 2025
Future-Proofing Banking Through Customer-Centric Journeys
Report
Future-Proofing Banking Through Customer-Centric Journeys

Popular on EMARKETER

YouTube’s TV push could make it a default platform for media and streaming replacement
Article
YouTube’s TV push could make it a default platform for media and streaming replacement
Out-of-home, TV ads are most effective formats across metrics
Article
Out-of-home, TV ads are most effective formats across metrics
X CEO Linda Yaccarino departs as the company faces another controversy
Article
X CEO Linda Yaccarino departs as the company faces another controversy
Google revives publisher ad tech as AI dings referral traffic
Article
Google revives publisher ad tech as AI dings referral traffic
Prime Day marks turning point in AI-driven shopping
Article
Prime Day marks turning point in AI-driven shopping
Brands must meet Gen Z in creator-led spaces
Article
Brands must meet Gen Z in creator-led spaces
TikTok could develop a US specific app to curb a ban
Article
TikTok could develop a US specific app to curb a ban
Retail media pain points fuel Topsort’s rapid adoption
Article
Retail media pain points fuel Topsort’s rapid adoption
Prime Day 2025 is off to a solid start
Article
Prime Day 2025 is off to a solid start
Spotify introduces automated podcast buying opportunities
Article
Spotify introduces automated podcast buying opportunities
With traffic softening, QSRs double down on loyalty programs, menu innovations, and technology
Article
With traffic softening, QSRs double down on loyalty programs, menu innovations, and technology
YouTube’s piracy problem costs streamers, Hollywood
Article
YouTube’s piracy problem costs streamers, Hollywood
Traditional TV still dominates daily media time
Article
Traditional TV still dominates daily media time
Ad employment falls again—but human expertise remains key to campaigns
Article
Ad employment falls again—but human expertise remains key to campaigns
Ferrero rethinks its portfolio as grocery consumption habits shift
Article
Ferrero rethinks its portfolio as grocery consumption habits shift

"Behind the Numbers" Podcast

The Rise of Weight Loss Drugs: How They're Changing Bodies, Health, and Industry | Behind the Numbers
Audio
The Rise of Weight Loss Drugs: How They're Changing Bodies, Health, and Industry | Behind the ...
AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice University | Behind the Numbers
Audio
AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice ...
Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail
Audio
Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail
AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The Banking & Payments Show
Audio
AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The ...
AI Ads for $2K? Meta, Kalshi, and a Reimagined Ad World | Behind the Numbers
Audio
AI Ads for $2K? Meta, Kalshi, and a Reimagined Ad World | Behind the Numbers
AGI Is Coming: How It Will Change Everything—and When | Behind the Numbers
Audio
AGI Is Coming: How It Will Change Everything—and When | Behind the Numbers
What Makes Walmart Unstoppable? The Retail Empire Reinventing Itself | Reimagining Retail
Audio
What Makes Walmart Unstoppable? The Retail Empire Reinventing Itself | Reimagining Retail
Artificial General Intelligence Explained: When Will AI Be Smarter Than Us? | Behind the Numbers
Audio
Artificial General Intelligence Explained: When Will AI Be Smarter Than Us? | Behind the Numbers
What If? Google Broke Itself Up, Online Shopping Stopped Growing, and Audio Ads Exploded | Behind the Numbers
Audio
What If? Google Broke Itself Up, Online Shopping Stopped Growing, and Audio Ads Exploded | Behind ...
The Unofficial Most Unexpected Retailer Campaigns in 2025 (June) | Reimagining Retail
Audio
The Unofficial Most Unexpected Retailer Campaigns in 2025 (June) | Reimagining Retail
What If? OpenAI Acquires Snapchat, Starbucks Goes Crypto, and Paramount Cuts the Cord | Behind the Numbers
Audio
What If? OpenAI Acquires Snapchat, Starbucks Goes Crypto, and Paramount Cuts the Cord | Behind the ...
From Prime Time to Screen Time: How Our Attention Is Shifting | Behind the Numbers
Audio
From Prime Time to Screen Time: How Our Attention Is Shifting | Behind the Numbers
The Price of Politics: Taking A Stance Impacts Retailers' Bottom Lines with Dr. Marcus Collins of the University of Michigan | Reimagining Retail
Audio
The Price of Politics: Taking A Stance Impacts Retailers' Bottom Lines with Dr. Marcus Collins of ...
Summer Travel Will Look Different This Year. How So? | Behind the Numbers
Audio
Summer Travel Will Look Different This Year. How So? | Behind the Numbers
What Everyone Is Talking About at Cannes 2025 | Behind the Numbers
Audio
What Everyone Is Talking About at Cannes 2025 | Behind the Numbers

Trending in United States

YouTube’s TV push could make it a default platform for media and streaming replacement
Article
YouTube’s TV push could make it a default platform for media and streaming replacement
Out-of-home, TV ads are most effective formats across metrics
Article
Out-of-home, TV ads are most effective formats across metrics
X CEO Linda Yaccarino departs as the company faces another controversy
Article
X CEO Linda Yaccarino departs as the company faces another controversy
TikTok could develop a US specific app to curb a ban
Article
TikTok could develop a US specific app to curb a ban
Prime Day marks turning point in AI-driven shopping
Article
Prime Day marks turning point in AI-driven shopping
Brands must meet Gen Z in creator-led spaces
Article
Brands must meet Gen Z in creator-led spaces
Prime Day 2025 is off to a solid start
Article
Prime Day 2025 is off to a solid start
Retail media pain points fuel Topsort’s rapid adoption
Article
Retail media pain points fuel Topsort’s rapid adoption
Google revives publisher ad tech as AI dings referral traffic
Article
Google revives publisher ad tech as AI dings referral traffic
With traffic softening, QSRs double down on loyalty programs, menu innovations, and technology
Article
With traffic softening, QSRs double down on loyalty programs, menu innovations, and technology
Gen Z doesn't like streaming ads. Should marketers be worried?
Article
Gen Z doesn't like streaming ads. Should marketers be worried?
Traditional TV still dominates daily media time
Article
Traditional TV still dominates daily media time
Spotify introduces automated podcast buying opportunities
Article
Spotify introduces automated podcast buying opportunities
Prime Day 2025: Shoppers gear up for bigger buys and longer browsing
Article
Prime Day 2025: Shoppers gear up for bigger buys and longer browsing
Ad employment falls again—but human expertise remains key to campaigns
Article
Ad employment falls again—but human expertise remains key to campaigns