February 1, 2020

US Digital Political Ad Revenue Share, by Company, 2019/2020 (% of total digital political ad spending)


This chart shows eMarketer's estimate of the share of total political digital ad revenues attributed to Facebook, Google and other platforms for the 2018/2019 political cycle.


Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; ... Facebook figures include Instagram; Google figures include YouTube.More


Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.