January 9, 2020

Main Attitude of Internet Users in Chile About Brands Resuming Advertising Activities in Light of the Political Crisis*, Nov 2019 (% of respondents)


Internet users in Chile were asked how they felt about brands resuming their advertising activities in light of the political crisis. Responses include: it's good that this is the case since they have to continue selling their products and services; it's fine as long as their messages are related to ... the moments we are living thorough; among others.More


Data is from the January 2020 Cadem report titled "Marcas ciudadanas 2019: Marcas y comunicación pre y post crisis." 3,000 internet users ages 18-70 in Chile were surveyed online during November 2019. Cadem is a market research company based in Chile.