December 3, 2019

What Demand-Side Platform (DSP) Would US Agency and Marketing Professionals* Use if They Had to Choose Only One? (% of respondents, by use case, Sep 2019)


Agency and marketing professionals who primarily use DSPs as self-service vs. managed service were asked which DSPs they would choose to work with if they could only choose one. DSPs include Amazon Advertising, The Trade Desk, Display & Video 360, MediaMath, Adobe Advertising Cloud, AppNexus and ... Oath.More