The UK digital ad industry is healthy, with all industries we track growing their spending through our forecast. But economic and regulatory conditions are spurring growth in sectors like retail and financial services while limiting it slightly in areas such as automotive and travel.

Key Question: How are different industries’ digital advertising investments playing out amid a challenging economy?

Key Stat: Retail is the biggest industry in terms of total digital ad spend and will approach £10 billion ($12.78 billion) by 2027. Competition in the retail sector is so fierce that it will actually make slight gains in revenue share.