September 30, 2019

What Factors Are Preventing US/UK Marketers from Shifting More Budget to In-App Ads? (% of respondents, June 2019)

Description

A survey of marketers asked what factors are keeping them from shifting more ad budget to in-app advertising. Responses include brand safety issues, tracking challenges, more experience with mobile web, difficulty measuring ROI, app environments that are centered around kids, app fraud, transparency ... issues and the image that it's less of a premium environment.More