July 15, 2019

US Ad Blocking User Penetration, by Demographic, 2019 & 2021 (% of internet users in each group)


This chart breaks down eMarketer's estimates of US ad blocking penetration by demographic characteristics, including age and sex.


Ad blockers are software utilities installed on an internet-connected device (including a mobile device) specifically for the purpose of removing the advertising content of a webpage or app, thereby restricting certain ads from being served or viewed; excludes default ad blockers that are enabled ... automatically.More


Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends; estimates from other research firms; company releases; data from benchmark sources; consumer media consumption trends; and consumer device usage trends.

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