June 11, 2019

Top 3 KPIs Tracked by US Direct-to-Consumer Brands for TV Ads, Jan 1, 2018-March 31, 2019


TVSquared measured tv advertising of 18 US-based direct-to-consumer brands during 2018 and 2019. This chart shows that DTC brands most often tracked purchases & conversions, registrations and first vs. repeat customers.