April 29, 2019

How Effective Are Companies Worldwide at Strategies to Improve Customer Lifetime Value? (% of respondents, March 2019)


Global in-house and client-side marketers were asked how effective their organization was at tactics/strategies to improve customer lifetime value. Responses include the following tactics/strategies: turning prospects into sales, predicting who will be the most valuable customers/customer lifetime ... value, turning sales into multiple purchases, reducing unsubscribe rates/customer churn.More