How Many Sources Do US TV Viewers Use to Watch TV/Movies? (by demographic, 2018 & 2019)
US consumers who watch television weekly were asked the number of TV sources, which include online and pay TV sources, they use to watch TV and movie content for 2018 and 2019. Data was broken out by demographics including millennials ages 18-34 and households with kids.
Data is from the May 2019 Hub Research report titled "The Best Bundle." 1,631 US internet users ages 16-74 who watch at least 1 hour of TV per week were surveyed online in April 2019.