Content for Kids and Parental Controls

Audio by eMarketer Editors  |  Aug 22, 2019
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Content for Kids and Parental Controls
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eMarketer principal analyst Mark Dolliver discusses Roku’s new “Kids and Family” section—including the importance of grouping kids programming together and how people use parental control features. Vice president of content studio Paul Verna then joins to talk about how to predict cord-cutting, why people subscribe to over-the-top video streaming services and what happens when families choose TV packages together.

How Many Sources Do US TV Viewers Use to Watch TV/Movies? (by demographic, 2018 & 2019)
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