Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Search engines reign, but social has standing in Latin America
Article |
Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
Article |
Jul 14, 2025
Why commerce media networks have grown so quickly
Article |
Jul 14, 2025
Levi Strauss streamlines product assortment to maximize profits amid uncertainty
Article |
Jul 14, 2025
Google acqui-hires Windsurf to boost AI coding amid tech talent war
Article |
Jul 14, 2025
Powerful but toxic: Why marketers might skip Grok despite AI edge
Article |
Jul 14, 2025
CTAs lead the way in email engagement tactics
Article |
Jul 11, 2025
SNAP cuts in Trump’s “big, beautiful bill” could shake up grocery
Article |
Jul 11, 2025
Marketers stick with TikTok Shop despite its uncertain future
Article |
Jul 11, 2025
Faster drug approvals are possible with global price concessions, FDA chief says
Article |
Jul 11, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
May 8, 2019
Is the Volume of Paid Subscription Services Getting to Be Too Much for US Subscribers*? (% of respondents, March 2019)
Description
A survey asked US consumers whether they have any paid subscription services they forgot they were even paying for, and whether they intend to review their subscriptions for ones to cancel.Methodology
Data is from the May 2019 Fetch report titled "Customer Retention in the Subscription Economy." 1,500 US paid subscription service subscribers were surveyed via the Pollfish mobile survey platform in March 2019. Respondents were female (55%) and male (45%). Respondents identified their ages as 18-24 (11%), 25-34 (29%), 35-44 (25%), 45-54 (16%) and 55+ (19%). Subscription services were defined as previously pay-per product/service companies that now charge customers a subscription price to have recurring access to a product or service (e.g., Netflix, Spotify, Dollar Shave Club) vs. traditionally subscription-based businesses like public utilities. Fetch is a mobile ad agency.Sources
Chart Title
Is the Volume of Paid Subscription Services Getting to Be Too Much for US Subscribers*? (% of respondents, March 2019)Publication Date
May 8, 2019
