April 10, 2019

Factors US B2B Buyers Consider When Making General vs. Repeat Purchases from Suppliers, Nov 2018 (% of respondents)


US B2B buyers were asked what factors they consider when making purchases from suppliers. The chart compares the factors they consider when making a general purchase vs. making a repeat purchase from suppliers. Pricing, convenient ordering options, website usability, brand name and transparency are ... all factors B2B buyers consider in this process.More