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March 21, 2019

US Buying Power*, by Race/Ethnicity, 2000-2023 (billions)


In 2017, the race with the most buying power in the US was white, with over $10,000 in disposable personal income. People with Hispanic ethnicity had the second most buying power with almost $1,500 disposable personal income.


Data was provided to eMarketer by Selig Center for Economic Growth.


Data is from the March 2019 Selig Center for Economic Growth, Terry College of Business at the University of Georgia report titled "The Multicultural Economy 2018." Estimates are calculated by the Selig Center using national/regional economic models, forecasting and data from various US government sources.