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March 1, 2019

US Native Digital Display Ad Spending, 2016-2020 (billions, % change and % of total display ad spending)


eMarketer predicts that US native digital display ad spending will reach $41.14 billion in 2019, up 25.1% from 2018. However, growth is slowing down compared with the 50.1% growth in 2017 and 31.0% growth in 2018.