October 2, 2018

How Do US Holiday Shoppers Use Their Smartphone or Wearable Device to Shop Digitally vs. In-Store? (% of respondents, July 2018)


Data is from the October 2018 PwC "Holiday Outlook 2018." 2,372 US internet users ages 17+ who plan to shop for the 2018 holiday season were surveyed online during July 5-26, 2018. The survey respondent population demographically represents that of the US population based on US Census Bureau standards.