Product/Service Categories Purchased due to an Influencer's* Social Media Post According to US Internet Users, by Gender, April 2018 (% of respondents in each group)
Data is from the August 2018 CPC Strategy "The 2018 Influencer Marketing Report." 1,571 US internet users ages 13+ were surveyed by Survata during April 23-24, 2018. Respondents were reached across the Survata publisher network, where they take a survey to unlock premium content like articles and ebooks. Respondents received no cash compensation for their participation.