March 7, 2018

US Native* Digital Display Ad Spending Share, by Type, 2018 (% of total)


This chart breaks out the share of native online display ad spending by device (desktop/laptop vs. mobile), purchase method (programmatic vs. nonprogrammatic) and content type (social media vs. not). Native ads includes digital display ads that follow the form, feel and function of the content of ... the media on which they appear.More