February 22, 2018

US Digital Video Viewers, 2018-2022 (millions and % change)


eMarketer estimates 228.8 million US internet users streamed or downloaded video content at least once per month in 2018. Online video viewer growth slowed as this was a 2.7% change from 2017. eMarketer projects that by 2022, there will be nearly 250 million video viewers in the US.


Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.