US Social Network Users, by Platform, 2018 (millions)
169.5 million US internet users had a Facebook account in 2018 according to eMarketer. US Instagram users totaled 104.7 million followed by 86.5 million Snapchat users in 2018. The social media users accessed the platforms at least once per month.
Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content.
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.