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November 14, 2024

B2B Brands Are Increasing Their Dedicated Influencer Marketing Budgets (% of US B2B marketers, Sep 2024)

B2B Brands Are Increasing Their Dedicated Influencer Marketing Budgets (% of US B2B marketers, Sep 2024)

Methodology

Data is from the November 2024 TopRank Marketing, "2025 B2B Influencer Marketing Research Report" in partnership with Ascend2. 404 US B2B marketers were surveyed during September 2024. Respondents were at companies with 100 or more employees in a managerial role or above (89%).