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November 14, 2024

B2B Brands Are Increasing Their Dedicated Influencer Marketing Budgets (% of US B2B marketers, Sep 2024)

B2B Brands Are Increasing Their Dedicated Influencer Marketing Budgets (% of US B2B marketers, Sep 2024)

Methodology

Data is from the November 2024 TopRank Marketing, "2025 B2B Influencer Marketing Research Report" in partnership with Ascend2. 404 US B2B marketers were surveyed during September 2024. Respondents were at companies with 100 or more employees in a managerial role or above (89%).

Featured In

B2B Content MarketingB2B Influencer MarketingB2B influencer marketing is now an essential marketing strategyB2B creator Rob Mayhew discusses LinkedIn’s untapped influencer potentialB2B brands up influencer marketing budgetsB2B Social Media 2025

Sources

Ascend2
TopRank Marketing

Chart Title

B2B Brands Are Increasing Their Dedicated Influencer Marketing Budgets (% of US B2B marketers, Sep 2024)

Publication Date

November 14, 2024

Sources

Ascend2
TopRank Marketing

Featured In

B2B Content MarketingB2B Influencer MarketingB2B influencer marketing is now an essential marketing strategyB2B creator Rob Mayhew discusses LinkedIn’s untapped influencer potentialB2B brands up influencer marketing budgetsB2B Social Media 2025
Topics
Marketing SpendingB2B MarketingInfluencer MarketingUnited States