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July 10, 2024
US Consumers Who Love or Like Playing Video Games, by Generation, April 2024 (% of respondents in each group)
Note
Data was provided to EMARKETER by Collage Group.
Methodology
Data is from the July 2024 Collage Group report titled "Generations Passion Points: Unlocking consumer enthusiasm through Americans' favorite pastimes." 5,078 US consumers ages 13-78 (Gen Z n=1,185; millennials n=1,372; Gen X n=1,197; baby boomers n=1,324) were surveyed during April 2024. Data was weighted to be representative of the US population for race/ethnicity, Hispanic identity, age, gender, and sexuality.