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June 1, 2024
US Financial Media Network Ad Spending, 2023-2026 (billions and % of digital ad spending)
Note
Examples of websites or apps primarily engaged in financial services include those of banks (e.g., Chase, Wells Fargo), fintechs (e.g., buy now, pay later services, insurtechs), and payment providers (e.g., Block, PayPal). Digital ad spending includes advertising that appears on desktop and laptop ... computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.Chart Title
US Financial Media Network Ad Spending, 2023-2026 (billions and % of digital ad spending)Publication Date
June 1, 2024