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EMARKETER

The Financial Media Networks Explainer

What Financial Institutions Need to Know About Their Next Big Revenue Opportunity

Report by Maria Elm  |  Jul 10, 2024
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Report
Executive Summary
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Table of Contents
Executive Summary
Why should FIs have FMNs on their radar?
What will drive FMN growth?
Who are the current FMN players?
Who will win the FMN crown?
What challenges to FMN success will FIs face?
How will FMNs evolve?
Sources
Media Gallery
About This Report
Chase’s newly launched financial media network has opened the floodgates for other financial institutions. While lucrative on paper, securing advertiser and customer buy-in isn’t guaranteed.
Topics
Financial Services
Banking
Retail Media
US
Table of Contents
Executive Summary
Why should FIs have FMNs on their radar?
What will drive FMN growth?
Who are the current FMN players?
Who will win the FMN crown?
What challenges to FMN success will FIs face?
How will FMNs evolve?
Sources
Media Gallery

Financial media networks (FMNs) promise to let financial institutions (FIs) monetize their customer data. But FIs will have to prove to advertisers that FMNs are worthy of their ad budgets—and convince customers that in-app ads add value.

Key Question: How can FIs maximize the FMN opportunity?

US Financial Media Network Ad Spending, 2023-2026 (billions and % of digital ad spending)
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Key Stat: Between 2024 and 2026, FMN ad spending in the US will grow at a compound annual growth rate (CAGR) of 107% to hit $1.50 billion, per our forecast. While it will account for only 0.4% of US digital ad spending, the niche space holds lucrative potential.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

7charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Why should FIs have FMNs on their radar?
  3. What will drive FMN growth?
  1. Who are the current FMN players?
  2. Who will win the FMN crown?
  3. What challenges to FMN success will FIs face?
  1. How will FMNs evolve?
  2. Sources
  3. Media Gallery

Charts in This Report

US Financial Media Network Ad Spending, 2023-2026 (billions and % of digital ad spending)Types of Identity Solutions Marketing Professionals Worldwide Consider Most Viable Solution to Deprecation of Third-Party Cookies, Aug 2023 (% of respondents)
The Evolution of Chase's Customer Data Monetization StrategyWebsites on Which US Consumers Are Most Receptive to Advertising, Q3 2023 (% of respondents)
Leading Ways Retail Media* Can Be Improved According to US Retail Media Decision-Makers, June 2023 (% of respondents)Challenges Brands and Advertisers in Select Countries* Face When Using Retail Media Networks, Aug 2023 (% of respondents)
Retail Media Inventory That US Marketers Want* More of From Retail Media Networks, March 2023 (% of respondents)

authors

Maria Elm

Contributors

Suzy Davidkhanian
VP, Content
Sarah Marzano
Principal Analyst, Retail Media
Tiffani Montez
David Morris
Peter Newman
Director, Forecasting
Carina Perkins
Senior Analyst
Max Willens
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