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January 29, 2024
US Adults Who Access Streaming TV Through Someone Else's Subscription, by Generation, Dec 2023 (% of respondents)
Note
Data was provided to Insider Intelligence by DISQO.Methodology
Data is from the January 2024 DISQO report titled "Ad-supported Streaming TV: Optimizing brand experience in the fast-evolving streaming landscape." 17,788 US adults ages 18+ were surveyed during December 28-30, 2023. Respondents were members of DISQO's opted-in audience. Data was weighted to be representative of the US population for age, gender, and income. DISQO is an insights platform that gathers behavioral data and opinions from consumers.Sources
Chart Title
US Adults Who Access Streaming TV Through Someone Else's Subscription, by Generation, Dec 2023 (% of respondents)Publication Date
January 29, 2024