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November 17, 2022
Projected Ad Spending Change in 2023 According to US Buy-Side Ad Decision-Makers, by Media (% change, Nov 2022)
Note
Respondents were asked "Provide your best estimate for the following: budget percent +/- for projected 2023 total media ad spend vs. actual 2022 total media ad spend by channel."Methodology
Data is from the November 2022 Interactive Advertising Bureau (IAB) "2023 Outlook Survey." 223 US buy-side ad investment decision-makers were surveyed during October 18-November 7, 2022. Respondents were from brands (42%), agencies (42%) and other (16%) with the majority being a Director level position or higher (75%).Chart Title
Projected Ad Spending Change in 2023 According to US Buy-Side Ad Decision-Makers, by Media (% change, Nov 2022)Publication Date
November 17, 2022