Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Latest Articles

Explore our Research →

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Already have a subscription?

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

June 22, 2018

Demographic Profile of US Esports Viewers, June 2018 (% of total)

Description

According to June 2018 demographic data, 70% of the esports audience in the US are male. By generation, approximately a third of video game sports viewers are ages 25-34, and the age groups of 18-24 and 35-44 each make up nearly 20% of the share.

Featured In

Esports 2019 Sports OTT Landscape in the US

Share

Chart Title

Demographic Profile of US Esports Viewers, June 2018 (% of total)

Publication Date

June 22, 2018

Sources

Source information is only available to PRO subscribers.

Featured In

Esports 2019 Sports OTT Landscape in the US

Topics

Video Games Teens Children Females Males Sports Baby Boomers Generation X Millennials United States

Daily News

From crosswalk to cookie aisle: Oreo paves a playful path to purchase

From crosswalk to cookie aisle: Oreo paves a playful path to purchase

Measurement, scale, and safety drive Mastercard’s commerce media expansion

Measurement, scale, and safety drive Mastercard’s commerce media expansion

Social Ads Drive Half of Gen Z Consumers to Purchase

Social Ads Drive Half of Gen Z Consumers to Purchase

Coupons surge as key sales driver in affiliate marketing

Coupons surge as key sales driver in affiliate marketing

Affluent consumers rebound in luxury spending confidence

Affluent consumers rebound in luxury spending confidence

Non-fashion brands like Amtrak cross into style to reach new audiences

Non-fashion brands like Amtrak cross into style to reach new audiences

Kroger tackles programmatic complexity with new off-site capabilities

Kroger tackles programmatic complexity with new off-site capabilities

Most Americans pay for mobile apps

Most Americans pay for mobile apps

GIPHY presents group chats as a space for brand relevance

AI actress Tilly Norwood won’t be Hollywood’s next big star

AI actress Tilly Norwood won’t be Hollywood’s next big star

PayPal’s Honey will find products recommended by genAI

PayPal’s Honey will find products recommended by genAI

Most consumers don’t believe government leaders on health info

Most consumers don’t believe government leaders on health info

OpenAI, Meta take on TikTok with generated social video feeds

OpenAI, Meta take on TikTok with generated social video feeds

How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the Numbers

How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the ...

Ralph Lauren grows hospitality empire with Polo Bar, coffee expansion

Ralph Lauren grows hospitality empire with Polo Bar, coffee expansion

Latest Reports

B2B Video Marketing 2025

B2B Video Marketing 2025

Why AI Shopping Assistants Won’t Drive an Immediate Shift to Ecommerce

Why AI Shopping Assistants Won’t Drive an Immediate Shift to Ecommerce

Germany Digital Ad Spending by Industry 2025

Germany Digital Ad Spending by Industry 2025

B2B Digital Ad Spend Forecast 2025

B2B Digital Ad Spend Forecast 2025

US TV Ad Spending by Industry 2025

US TV Ad Spending by Industry 2025

US Retail Industry Ad Spending 2025

US Retail Industry Ad Spending 2025

10 Charts That Define Digital Markets in 2025 and Beyond

10 Charts That Define Digital Markets in 2025 and Beyond

US Ad Spending by Industry 2025

US Ad Spending by Industry 2025

France Digital Ad Spending by Industry 2025

France Digital Ad Spending by Industry 2025

US Buy Now, Pay Later Forecast 2025

US Buy Now, Pay Later Forecast 2025

Asia-Pacific Ad Spending 2025

Asia-Pacific Ad Spending 2025

US Marketplace Ecommerce 2025

US Marketplace Ecommerce 2025

Rise of Microdramas in the US

Rise of Microdramas in the US

Gen Z Social Media Usage 2025

Gen Z Social Media Usage 2025

Data Drop: 5 Charts on Instant Commerce in China

Data Drop: 5 Charts on Instant Commerce in China

Popular on EMARKETER

With Instant Checkout, OpenAI turns ChatGPT into a commerce portal

With Instant Checkout, OpenAI turns ChatGPT into a commerce portal

From crosswalk to cookie aisle: Oreo paves a playful path to purchase

From crosswalk to cookie aisle: Oreo paves a playful path to purchase

Measurement, scale, and safety drive Mastercard’s commerce media expansion

Measurement, scale, and safety drive Mastercard’s commerce media expansion

Pinterest’s ad offerings evolve with features targeting Gen Z

Pinterest’s ad offerings evolve with features targeting Gen Z

FTC approves Omnicom and IPG merger with new restrictions

FTC approves Omnicom and IPG merger with new restrictions

YouTube TV could lose access to Peacock NFL games

YouTube TV could lose access to Peacock NFL games

Spotify announces flurry of programmatic ad updates, including Amazon partnership

Spotify announces flurry of programmatic ad updates, including Amazon partnership

Meta will tap AI conversations to personalize ads, raising new privacy questions

Meta will tap AI conversations to personalize ads, raising new privacy questions

Social Ads Drive Half of Gen Z Consumers to Purchase

Social Ads Drive Half of Gen Z Consumers to Purchase

The Trade Desk wants to lower the cost of third-party data

The Trade Desk wants to lower the cost of third-party data

Audience interest in FAST is growing steadily, but advertisers lag in adoption

Audience interest in FAST is growing steadily, but advertisers lag in adoption

US TV Ad Spending by Industry 2025

US TV Ad Spending by Industry 2025

Bad Bunny at the Super Bowl shows Hispanic viewers’ power

Bad Bunny at the Super Bowl shows Hispanic viewers’ power

Retailers risk losing ground as genAI guides shopper decisions

Retailers risk losing ground as genAI guides shopper decisions

Amazon deepens NBA ties with FanDuel, AWS partnership

Amazon deepens NBA ties with FanDuel, AWS partnership

"Behind the Numbers" Podcast

How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the Numbers

How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the ...

How (Not) to Rebrand | Reimagining Retail

How (Not) to Rebrand | Reimagining Retail

From Idea to Impact: GoodRx’s ‘Savings Wrangler’ and the Road Ahead, with CMO Ryan Sullivan | Behind the Numbers

From Idea to Impact: GoodRx’s ‘Savings Wrangler’ and the Road Ahead, with CMO Ryan Sullivan | Behind ...

What If? A Billionaire Bought CNN or CNBC, Pepsi Was Cut In Half, and Connected Car Ads Were Amazing | Behind the Numbers

What If? A Billionaire Bought CNN or CNBC, Pepsi Was Cut In Half, and Connected Car Ads Were Amazing ...

The Unofficial Most Interesting Retailers List (September) — Back-to-College Campaigns and Activations | Reimagining Retail

The Unofficial Most Interesting Retailers List (September) — Back-to-College Campaigns and ...

What If? Snap Smart Glasses vs. Meta’s, Netflix’s Shoppable Ads & TikTok’s GenAI Assistant | Behind the Numbers

What If? Snap Smart Glasses vs. Meta’s, Netflix’s Shoppable Ads & TikTok’s GenAI Assistant | Behind ...

The Most Interesting Thing At Advertising Week New York 2025 Is ... ? | Behind the Numbers

The Most Interesting Thing At Advertising Week New York 2025 Is ... ? | Behind the Numbers

Delta Plans AI-Driven Personalized Pricing—Is This Retail's Future? | Reimagining Retail

Delta Plans AI-Driven Personalized Pricing—Is This Retail's Future? | Reimagining Retail

Stablecoins Take Over the Payments Conversation—And Why Retailers Are Launching Their Own | The Banking & Payments Show

Stablecoins Take Over the Payments Conversation—And Why Retailers Are Launching Their Own | The ...

Takeaways from the Google Monopoly Verdict — and What Comes Next | Behind the Numbers

Takeaways from the Google Monopoly Verdict — and What Comes Next | Behind the Numbers

Spotify’s Act 2: From Music King to Social Audio Powerhouse? | Behind the Numbers

Spotify’s Act 2: From Music King to Social Audio Powerhouse? | Behind the Numbers

From Discounts to Emotional Marketing: What Retailers Should Be Focusing on This 2025 Holiday Season | Reimagining Retail

From Discounts to Emotional Marketing: What Retailers Should Be Focusing on This 2025 Holiday Season ...

Public Opinion on AI-Made Media: What’s Acceptable, What Crosses the Line | Behind the Numbers

Public Opinion on AI-Made Media: What’s Acceptable, What Crosses the Line | Behind the Numbers

How the New ESPN App Will Change TV Forever | Behind the Numbers

How the New ESPN App Will Change TV Forever | Behind the Numbers

Did Target Bet Right on Its New CEO? The To-Do List That Could Make or Break the Brand | Reimagining ...

Trending in United States

With Instant Checkout, OpenAI turns ChatGPT into a commerce portal

With Instant Checkout, OpenAI turns ChatGPT into a commerce portal

From crosswalk to cookie aisle: Oreo paves a playful path to purchase

From crosswalk to cookie aisle: Oreo paves a playful path to purchase

Measurement, scale, and safety drive Mastercard’s commerce media expansion

Measurement, scale, and safety drive Mastercard’s commerce media expansion

Pinterest’s ad offerings evolve with features targeting Gen Z

Pinterest’s ad offerings evolve with features targeting Gen Z

Pause ads prove their potential as connected TV’s most engaging ad format

Pause ads prove their potential as connected TV’s most engaging ad format

YouTube TV could lose access to Peacock NFL games

YouTube TV could lose access to Peacock NFL games

FTC approves Omnicom and IPG merger with new restrictions

FTC approves Omnicom and IPG merger with new restrictions

Social Ads Drive Half of Gen Z Consumers to Purchase

Social Ads Drive Half of Gen Z Consumers to Purchase

The Trade Desk wants to lower the cost of third-party data

The Trade Desk wants to lower the cost of third-party data

Spotify announces flurry of programmatic ad updates, including Amazon partnership

Spotify announces flurry of programmatic ad updates, including Amazon partnership

Meta will tap AI conversations to personalize ads, raising new privacy questions

Meta will tap AI conversations to personalize ads, raising new privacy questions

Audience interest in FAST is growing steadily, but advertisers lag in adoption

Audience interest in FAST is growing steadily, but advertisers lag in adoption

US TV Ad Spending by Industry 2025

US TV Ad Spending by Industry 2025

Bad Bunny at the Super Bowl shows Hispanic viewers’ power

Bad Bunny at the Super Bowl shows Hispanic viewers’ power

Amazon deepens NBA ties with FanDuel, AWS partnership

Amazon deepens NBA ties with FanDuel, AWS partnership