Programmatic Ad Spending

eMarketer's forecasts, data and statistics include estimates for US programmatic ad spending by format (digital display, native digital display, direct digital display), by channel (via real time bidding (RTB), via open exchange, via private marketplaces (PMP)), as well as mobile, mobile by ... transaction, by format and digital video. eMarketer also has forecasts for programmatic ad spending in the UK, France, Germany, China, Canada. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • What is the forecast for US programmatic ad spending?
  • What formats are getting programmatic ad spend?
  • What are the trends in programmatic ad spending?

Reports

More On: Programmatic Ad Spending

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More Than Half of US Programmatic Digital Display Ad Dollars Go to Social Networks

Nov 25, 2019

US advertisers will pump more than $57 billion into programmatic display advertising this year, and more than half of that investment will go to digital display ads on social networks.

France Programmatic Digital Display Ad Spending

France Programmatic Digital Display Ad Spending

Nov 21, 2019

Programmatic buys will account for 86.0% of spending on digital display ads in France this year, or €1.69 billion ($1.99 billion). Double-digit annual growth will boost spending to €2.29 billion ($2.70 billion) in 2021.

UK Programmatic Digital Display Ad Spending

UK Programmatic Digital Display Ad Spending

Nov 21, 2019

Programmatic ad spending will account for 90.0% of total UK digital display ad spend this year, or £5.81 billion ($7.75 billion). Of that proportion, programmatic direct will make up 65.5%, with social media spend underpinning that figure.

US Programmatic Digital Display Ad Spending

US Programmatic Digital Display Ad Spending

Nov 21, 2019

Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. Growth in social, connected TV and over-the-top (OTT) advertising will drive programmatic display to almost $80 billion by 2021.

eMarketer’s New Ad Tech Tax Estimates Show One-Third of Spending Goes to Intermediaries

eMarketer’s New Ad Tech Tax Estimates Show One-Third of Spending Goes to Intermediaries

Aug 05, 2019

The programmatic ad supply chain can be opaque, making it difficult for buy- and sell-side platforms to quantify how much money is being paid to vendors. Our new estimates on programmatic fees may shed some light for advertisers and publishers on how much share of all nonsocial programmatic display ad spending is going to fees.