Programmatic Ad Spending
- What is the forecast for US programmatic ad spending?
- What formats are getting programmatic ad spend?
- What are the trends in programmatic ad spending?
This report collection explores programmatic digital display ad spending through 2021 across Canada, China, France, Germany, the UK and the US. Reports include breakdowns by device, transaction type and more, and explore the factors driving investment.View this Report
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Germany Programmatic Digital Display Ad Spending
Automated Ads Will Claim 80% of Spend
China Programmatic Digital Display Ad Spending
Demand for Brand Safety and Quality Inventory Drives Programmatic Investment
Canada Programmatic Digital Display Ad Spending
Automated Transactions Reign Supreme
There are 110 charts about 'Programmatic Ad Spending'
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Programmatic Display Ad Fraud Rates Worldwide, by Device, Q2 2019 (among impressions analyzed by Pixalate)
Leading Factors that Limit a Greater Share of the Ad Inventory Allocation Toward Programmatic for US Publishers, March 2019 (% of respondents)
Programmatic Display Ad Spending in France, by Format, H1 2018 & H1 2019 (millions of € and % change)
More On: Programmatic Ad SpendingSee All
More Than Half of US Programmatic Digital Display Ad Dollars Go to Social Networks
Nov 25, 2019
US advertisers will pump more than $57 billion into programmatic display advertising this year, and more than half of that investment will go to digital display ads on social networks.
France Programmatic Digital Display Ad Spending
Nov 21, 2019
Programmatic buys will account for 86.0% of spending on digital display ads in France this year, or €1.69 billion ($1.99 billion). Double-digit annual growth will boost spending to €2.29 billion ($2.70 billion) in 2021.
UK Programmatic Digital Display Ad Spending
Nov 21, 2019
Programmatic ad spending will account for 90.0% of total UK digital display ad spend this year, or £5.81 billion ($7.75 billion). Of that proportion, programmatic direct will make up 65.5%, with social media spend underpinning that figure.
US Programmatic Digital Display Ad Spending
Nov 21, 2019
Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. Growth in social, connected TV and over-the-top (OTT) advertising will drive programmatic display to almost $80 billion by 2021.
eMarketer’s New Ad Tech Tax Estimates Show One-Third of Spending Goes to Intermediaries
Aug 05, 2019
The programmatic ad supply chain can be opaque, making it difficult for buy- and sell-side platforms to quantify how much money is being paid to vendors. Our new estimates on programmatic fees may shed some light for advertisers and publishers on how much share of all nonsocial programmatic display ad spending is going to fees.