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EMARKETER

UK Ad Spending Benchmarks: H2 2025

Forecasts and Insights for Total Media, Digital, Search, Display, Retail Media, CTV, and Social Network Ad Spending

Report by Bill Fisher  |  Nov 25, 2025

UK Ad Spending Benchmarks: H2 2025

Forecasts and Insights for Total Media, Digital, Search, Display, Retail Media, CTV, and Social Network Ad Spending

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About This Report
This is the second installment of our biannual “UK Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Topics
Total Media Ad Spending
United Kingdom

This is our H2 2025 “UK Ad Spending Benchmarks.” In each edition of this series, we look at the latest forecasts for ad spending and digital ad spending by format, device, and channel. Each deck in this series gives marketers the data they need to benchmark their own spending.

Total Media Ad Spending at a Glance
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Here’s what’s in the full report

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Reliable data in simple displays for presentations and quick decision making.

Charts in This Report

Total Media Ad Spending at a Glance

authors

Bill Fisher

Contributors

Eleni Digalaki
Madan Kumar
Copy Editor
Emma Noyes
Graphic Designer, Data Visualization
Juan Perl
Heather Sprung
Senior Editor
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Paul Verna
VP, Content
Antonella Yannelli
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