Zelle Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Zelle
The State of Payment Transaction Types

The State of Payment Transaction Types

Report
Apr 26, 2024

In the fourth of five reports in our “Payments Ecosystem” collection, we look at what’s influencing growth across P2P, remittance, bill pay, payroll, and B2B transactions—and what it means for payment providers.

X makes payments a 2024 goal but faces steep challenges

Article
Jan 12, 2024

The P2P payments space is deeply entrenched by competitors that have large networks of loyal users

Payments Trends to Watch in 2024

Payments Trends to Watch in 2024

Report
Jan 05, 2024

Fintechs, banks, and the government will reshuffle the payments deck in 2024. New features and competition will redefine the digital wallet user experience, and FedNow will pivot payment flows in new directions.

The lessons behind 2023’s 5 fastest-growing brands, including ChatGPT and Shein

Article
Dec 15, 2023

When we think about the brands that skyrocketed this year, some immediately come to mind, like ChatGPT and Shein. Some of the other names, however, might surprise you. Here are the top five brands that had the biggest rise in purchasing consideration this year, according to Morning Consult’s Fastest Growing Brands 2023 report, and what brands can learn from their ascent.

Jack Henry can market AI fraud-prevention tech to strengthen customer trust

Article
Jun 22, 2023

If marketed properly, the tech can help it stand out from rivals and build customer trust before mass industry adoption.

US Mobile P2P Payments Forecast 2023

US Mobile P2P Payments Forecast 2023

Report
Jun 06, 2023

Mobile P2P payments are reaching market maturity in the US as spending soars, but security challenges threaten to reverse gains. Providers are working to assuage consumer fears while adding a robust array of features to tighten user relationships.

Block wants to attract older, wealthier Cash App users but risks putting all its eggs in one basket

Article
May 26, 2023

The app’s expanding product suite could appeal to this group. But they won’t be an easy sell, and Block risks becoming over-reliant on Cash App.

Data Drop: 4 Charts Payments Professionals Need to Understand the Payments Ecosystem in 2023

Data Drop: 4 Charts Payments Professionals Need to Understand the Payments Ecosystem in 2023

Article
Mar 22, 2023

This year, the payments industry will face its first major test following pandemic-driven digitization as economic uncertainty pressures customer habits. This is the data you need to understand the major changes facing the payments ecosystem in 2023—and how to navigate them.

Democratic lawmakers call on banking regulators to help tackle P2P payments fraud

Democratic lawmakers call on banking regulators to help tackle P2P payments fraud

Article
Mar 07, 2023

They want banking regulators to look into how banks that offer Zelle protect consumers as fraud concerns grow.

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Payment Channels and Types of Transactions

Payment Channels and Types of Transactions

Report
Feb 28, 2023

Consumer device and behavior trends are affecting payment providers’ strategies across retail, P2P, B2B, disbursement, and cross-border channels. Here’s what that means for the payments ecosystem.

Zelle courts community banks to maintain relationships amid strong growth

Zelle courts community banks to maintain relationships amid strong growth

Article
Feb 17, 2023

Highlighting benefits to regional and community banks can help shore up relationships as fraud concerns mount.

Major US banks plan to take on ApplePay and PayPal with a new digital wallet

Major US banks plan to take on ApplePay and PayPal with a new digital wallet

Article
Jan 24, 2023

Major banks are jointly developing a digital wallet to fend off competitors. But the execution must be flawless to succeed.

Smaller banks will have to balance Zelle reimbursements with customer demand

Smaller banks will have to balance Zelle reimbursements with customer demand

Article
Dec 14, 2022

Cost challenges associated with a new reimbursement policy have spooked community banks—but customers’ love for the service could make it hard to shed.

Zelle reportedly looking to tackle fraud issue with new reimbursement plan

Zelle reportedly looking to tackle fraud issue with new reimbursement plan

Article
Nov 29, 2022

As lawmaker pressure mounts, JPMorgan and other major banks are said to be devising a plan that would reimburse Zelle fraud victims.

Some small businesses see Zelle as a tax haven from the government’s updated tax rule

Some small businesses see Zelle as a tax haven from the government’s updated tax rule

Article
Nov 09, 2022

A new tax rule, which requires digital payment apps to report business payments over $600 to the IRS, doesn't apply to Zelle.

Senate’s Zelle crusade continues with P2P payments fraud report

Senate’s Zelle crusade continues with P2P payments fraud report

Article
Oct 05, 2022

US consumers lost an estimated $440 million in Zelle fraud and scams, and Sen. Elizabeth Warren wants regulators to take action.

Spotlight: Canada Peer-to-Peer Mobile Payments Forecast 2022

Spotlight: Canada Peer-to-Peer Mobile Payments Forecast 2022

Report
Sep 30, 2022

Low adoption and stagnating growth are driving peer-to-peer mobile payment providers to make their services more accessible and attractive to increase engagement within the existing user base.

Lawmakers grill banks on Zelle fraud, but solution remains up in the air

Lawmakers grill banks on Zelle fraud, but solution remains up in the air

Article
Sep 26, 2022

Senators want regulators to expand Regulation E to cover APP fraud, an industry-wide issue with no silver bullet.

Zelle carries momentum thanks to network and capability expansions

Zelle carries momentum thanks to network and capability expansions

Article
Sep 09, 2022

Zelle has moved more than 5 billion payments in five years. Looking ahead, it plans to dive deeper into fraud prevention, SMBs, and disbursement

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