Zelle Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Zelle
Marketers, You're Probably Not Paying Enough Attention to Mobile Wallets
Article
Aug 14, 2018
Personalized messages, geolocated notifications, loyalty programs—all are available via mobile passes in wallets.
Mobile Proximity and Peer-to-Peer Payments 2018
Report
Aug 13, 2018
Adoption of proximity mobile payments in the US continues to grow, but at an increasingly tepid pace. They’ve yet to unseat credit cards as the payment option of choice. Meanwhile, peer-to-peer (P2P) payment adoption is driven by platforms like Venmo and Zelle.
Here's What Leads Baby Boomers to Try P2P Payments
Article
Jul 20, 2018
Millennials were quick to migrate to P2P services, but older consumers are willing to give it a try, too, especially if they know that a brand name bank is behind it.
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